WHO WE ARE SEROS IS DERIVED FROM THE LATIN WORD, "SERO," WHICH MEANS TO GROW OR TO PLANT AND THAT IS HOW WE LOOK AT FINANCIAL SERVICES. SHOULDER TO SHOULDER, WE WORK WITH OUR CLIENTS TO PLANT, NURTURE AND GROW A HAPPY AND FINANCIALLY HEALTHY RETIREMENT. Keeping it simple is a big part of being able to enjoy your retirement. So, we help you create effective strategies, manage your money and mentor you all along the way.