"Our singular motivation is to provide our clients with clear strategic direction that will move their marketing program forward. Observation. We are an evidence-based marketing consultancy. Observation is our starting point and we are equally comfortable with qualitative and quantitative research approaches. Position. Your current position – as seen by your clients or customers – is the starting point for any marketing initiative. We can help you to visualize how – and where – your target customers place you in relation to your key competitors. With this shared understanding of the competitive terrain we will help you move forward to chart the future. Direction. Standing still is never an option. Our goal is to help you identify the most promising direction for product and brand development, and then work with you as you begin your journey… Our principal product: Good advice, thoughtfully presented."