Located in Plateau Mont-Royal, a fashionable neighbourhood at the foot of Montreal's Mont Royal Park, EQ3 St. Laurent fits right in with the area's artistic and creative residents. Known for its biking trails, terraces, and bistros, Plateau Mont-Royal  and Montreal in general  is an area rich in multiculturalism, liveliness, and festivities. Store Manager Josee Fournier notes that the EQ3 lifestyle fits so well into the lives of Montrealers due to its simple designs, pride in Canadian manufacturing, production based on environmental and human values, and customizable upholstery collection.