It all started with a club. When Rob Fyfe moved from New York to Bluffton, SC in 2010 he noticed something was missing - a running community. So he began connecting area runners and walkers and started the PRC Run Club. After realizing the demand for a specialty-running store in the Lowcountry area, Rob decided to take the next step and open up Palmetto Running Company in Bluffton in 2011. A year later, Christian Fyfe (Rob’s son) joined him in ownership of the business and helped grow the company and brand to where it is today, including opening a second store location on Hilton Head Island in 2014.