iBegin.com Homepage
Search for:

Making sense of insurance since 1917!

Boer Insurance Group Business Information

Boer Insurance Group
2535 5 Mile Rd NE

Grand Rapids
Michigan, US
Zip Code:
(616) 363-7766
Website URL:
Insurance - Automobile
Insurance - Homeowners
M-F 8:30am-5pm, Sa-Su Closed (appointments available outside business hours, call to schedule)
Billing Help, Claims assistance, Comprehensive review of current policy, Customized Insurance Program, Insurance program management, Liability advice, Personal risk analysis
Auto Insurance, Auto Insurance Grand Rapids, Boat Insurance, Business Insurance, Condo Insurance, Home Insurance, Home Insurance Grand Rapids, Insurance, Insurance Agent Grand Rapids, Insurance Grand Rapids, Landlord Insurance, Life Insurance, MI, MI, MI, MI, Motorcycle Insurance, Recreational Vehicle Insurance, Renters Insurance, Small Business Insurance, Umbrella Liability Insurance
Auto-Owners Insurance, Citizens Insurance, Michigan Insurance Company
43.043140, -85.606062
Accepted Payment:
American Express, Check, Discover, MasterCard, VISA

About Boer Insurance Group

We're proud of our past and we're excited about our future. We want you to be part of it!

Our Story
We have a long history of proudly serving West Michigan as an Independent Insurance Agency. We've been advising clients and representing some of the best insurance companies in the Midwest (and in the entire country) for over 100 years. We have always been, and always will be, family owned and operated. We know family is the foundation of West Michigan and we think family business is the best way to serve our community.

Bruce Boer (1st generation) was the first Boer to enter the insurance industry. He joined the business after graduating from Michigan State College in 1950. Bruce bought the business from Ivan Hull, his step-father, in 1954. The business name was Field-Boer Agency at that time. In 1956, after serving in the U.S. Army, Ronald Boer (Bruce's brother) joined Bruce.

Bruce and Ron continued to operate under the Field-Boer Agency name until 1964. At that time Jack Siebold, a partner in the Utley-Moritz Company, suggested a merger. The two businesses were joined in June of 1964 and the merged Agency operated as Utley-Moritz Co.

After one of the Utley-Moritz partners withdrew from the business several years later, George Moritz, Bruce Boer, and Ron Boer continued under a new name, The Moritz-Boer Company. George Moritz retired in 1971 and died in 1976.

Bruce's son, Dave Boer (2nd generation), joined the business upon graduating from Michigan State University in 1981. On January 1, 1998 Dave Boer purchased the business from Bruce and Ron Boer and continued to operate under the name Moritz-Boer Insurance Agency until 2005, at which time we adopted the name "Boer Insurance Group."

Dave's twin sons, Brian and Derek Boer (3rd generation), joined the business in 2015, each after graduating from Michigan State University with Bachelor's and Master's degrees in accounting and spending five years as Certified Public Accountants. Dave, Brian, and Derek Boer currently manage the business together. Their cumulative client service experience and business knowledge, both inside and outside the insurance industry, provide valuable perspective for our clients.

We're proud of where we've come and we're excited about where we're headed. We hope you will help shape our next 100 years!

Photos & Pictures of Boer Insurance Group (view all)


Other Businesses in Grand Rapids: